Is public money really cleaner than corporate money? Some reflections on the Sydney Biennale protests
The
recent furore that has erupted around Sydney Bienniale artists rejecting corporate sponsorship brings to bear some
important assumptions around the role of the artist in society, and how their
activities are bankrolled.
In
a nutshell, the Bienniale severed ties with sponsor Transfield Holdings as a protest
against the corporation’s involvement in offshore detention centres. This has
inspired a number of responses by government ministers. Most notably Arts Minister George Brandis threatened to pull funding from the event all
together.
Interestingly,
it seems that there is no currently existing legal or policy grounds for the
minister to follow through on his threat, as reflected by his request to the
Australia Council to formulate a policy to penalise organisations that refuse
corporate sponsorship on “unreasonable grounds.” This should come as no
surprise; the expectation that recipients of arts and cultural funding seek
corporate sponsorship and improve revenue through growing audiences has been
enshrined in cultural policy from Keating’s Creative
Nation initiative 20 years ago.
More
pertinent I think is Treasurer Joe Hockey’s seemingly innocuous observation that such a move is logically
inconsistent, given that the Biennale relies on government for the lion share
of its money and said government is also involved in offshore detention
centres.
This
raises the question: why do artists consider corporate dollars dirtier than public
funding? Clearly the government consistently sees fit to invest in innumerable
atrocities, including wars, prisons and detention centres, so why is its money deemed
to be okay?
The
answer, I think, lies in the misapprehension that Australia’s “arms length”
system of funding allows artists to operate in an ideologically neutral zone,
and create thought provoking and culturally pertinent art for the good of the
public. It is an assumption that rests on the notion that art challenges
political power, that it is practiced for the good of the public, and that it
reflects the will of the public.
Through
my own research of SBS Independent as a publicly funded cultural institution,
what was made abundantly clear was that no matter how well intentioned artists
are, how much they aim to be a conduit of public debate, or to subvert State
power from within its institutions, when artists receive money from government
they ultimately become entangled within its bureaucracy and extend its reach
and power within civic life. In order to qualify for “public” money, certain
compromises need to be made and performance measures met. Ultimately,
government’s only see fit to fund agendas that are consistent with their own,
and which win public favour thereby securing their power into the future.
This
means two things:
- Government investments are not a direct reflection of the will of the public.
-
The content of art and creative labour practices is subtly transformed over time by this political, institutional and financial context.
State
financed art and culture is not, in other words an ideologically neutral zone
located somewhere between public authority and private consumption. It is
deeply embedded in both.
For alternative views on this topic see:
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