Screen vs Life

Figures released by the Australian Home Entertainment Distributors Association show that the market for digital film and television sales in Australia grew 22.4% last financial year to $143.67 million. It is estimated that digital sales now account for 15% of the market, up from a reported 10% in 2012. The rise in digital sales has been accompanied by a steady decline in the sale of DVD, Blu-Ray and other physical formats, which peaked in 2007-08 with 98.8 units sold. The number in 2012-13 was 63.6 million units. Amazingly however, in Melbourne’s The Age newspaper this morning, Karl Quinn asserts that these figures represent a glimmer of hope for the declining home entertainment industry, which is apparently besieged by piracy. As argued yesterday, clearly there is a very significant technological shift occurring and the Australian market is playing catch up with consumers. Piracy is one effect of this, the other is consumers purchasing content online. T...

The digital age is well and truly upon us, and film industries, the world over, continue to drag their feet. Rather than adapting to the new possibilities of internet distribution large producers are instead focused on alienating its audiences by criminalising them through intellectual property law, and failing to deliver content on the platforms that audiences want. Key roadblocks are the major exhibitors who contest distributor calls for change on the basis that this will erode box-office returns. There is a major failure to recognise that resisting market demand is not how you maintain or increase profit. For instance, rather than distributors and exhibitors banding together to innovate new solutions, Australia is set to trial a 90-day release holdback between theatrical and home entertainment release, in place of the traditional 120-day holdback.   As a university tutor of screen studies, I regularly come into contact with moviegoers in their late teens and early 20s....